💰 More Money for Publishers = Fewer Ads for You

So the most common mistakes that publishers make with ad placements is ad clusters where they place too many ads within a page disrupting the user journey. Also ones that move the text around because the main reason you're going to a site is to consume some content. So anytime an ad interferes with that, it's a really bad user experience. The reality is as soon as the user gets to the page, they're scrolling straight through to the content >> and the window for the text becomes very very small at that point which just completely puts me off even visiting that site again. Overcrowding the page with too many ads. This can lead to slow load times which is not very good for users. It will disrupt the user journey, frustrate the user and lead to higher bounce rates. It's essential to strike a balance between content and advertising. So not too many adverts within an article. Alchemy can help the UX on publishers sites. Essentially giving them back more money. It means that they actually need to show less ads which we hope will give more value to the real estate that they do use. Users won't then be bombarded with, you know, cheap, lowquality ads or too many ads that move the content around. [Music]