Transcript
The next thing is did you around the world e-commerce website traffic is down about 20%. There has been little phenomena that's happened in most Western markets, particularly markets that are dominated by Google. A media publishers inventory are down, right? By lots, like 10, 15, 20%, 30% sometimes. But Google's revenue is also down because the blue links aren't there. And I'm going to show you a little picture of something here, which is you can see this is what is the best running shoes for men, right? Now, you can see great Google shop produces the sponsored products, but as you scroll down, you get an AI response. So it's pulling that Google's AI, Google Gemini, >> Yeah. >> is pulling content from review sites. >> Got you. >> So rather than going out and searching through lots of brands' websites, you're actually getting the answer here without being asked to click anywhere. Amazon's traffic is down allegedly 6%, right? This is significant and this is all been coming up. This structurally changes e-commerce, >> Right? >> because all of a sudden, the people that actually make it to your website are so much more qualified. You take a pic like it it's endless and it's all Gemini driven. And Google is 85% of search share in most countries. >> So in my mind, what this does, it's it's not what are you doing on your website, it's how are you building thought leadership for your category.